Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Sunday, October 6

How to make a website SEO friendly , Search engine optimization

                         How to make a website SEO friendly , Search engine optimization


Page Title
Your title should be from 20 to 70 characters length. However up to 120 characters can be considered as correct.
Make sure that title is correct and includes most important keyword.
Each page should have it's own, unique title.

Meta Description
Meta description should be from 100 to 160 characters length. However up to 200 characters can be considered as correct.
Use all characters to describe your page using most important keyword.
Each page should have it’s own, unique description.
Meta description usually shows in search engine results as a description of page and it should encourage to visit your site.

Meta Keywords
Meta keywords has no influence on website positioning.
You can remove all meta keywords or limit them to only few describing your content.

Meta Robots
Meta tag robots has crucial impact on page indexing by search engine robots.
Value "noindex" prevents from indexing of page. Value "nofollow" prevents robots from following all links at page.
Most common and default (if empty) values are index, 

Encoding
 Encoding has an impact on the correct display of special characters.
Popular encodings are UTF-8, Latin1, ISO-8859-2 etc.
Encoding has no influence on website positioning, but incorrect encoding can cause problems with display special characters.
Body Content

Words and Chars
 Make sure that the text on page was not less than 250 words.
 
Text / HTML Ratio
The TEXT / HTML ratio is the ratio of the number of characters of plain text to the page's HTML code, expressed as a percentage.
The higher the number, the greater amount of content is on your site, and lesser HTML code.
A value below 10% means that there is too little text or that the HTML code is "littered" or negligent.
Make sure that the TEXT / HTML ratio is not below 10%.

Headers
H1
H2
H3
H4
H5
H6
Headers are very important factor of on-page optimization.
Correct document should contain most important

and second-level

.
Remember to insert important keyword in header.


Bolds
 The and bold type indicate the important keywords on the page.
Search engines take into account emphasized keywords that are in the text.



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Images
 Images enrich the content of the website.
No images on the page may be a warning signal against spam, or the page is of low quality.
Publish interesting pictures, photos or diagrams related to the content of the page.
Using the ALT attribute describe accurately each picture.

Frames
 Frames can cause problems to search engines and make your website works slow.
Avoid use of frames on websites.

Internal and External Links
External Links
1                    External Links
Outbound links (external links) are all links leading outside your website.
It is worth to link to other sites that contain high quality content related to the theme of your site.
Do not link to sites which you do not trust, in particular the spam pages.
Limit the number of outbound links to a maximum of 15 links.
Internal Links
2                    Internal Links
Internal links are any links pointing to the other pages of your website.
By placing links to other pages you are reinforcing internal linking and strengthening the usability of your website.
Always link to the most important pages of your website.

Additional Files
Robots.txt
The robots.txt file instructs search engine robots by allowing or restricting access to selected folders and pages of your website.
The robots.txt file has a huge impact on the correct page indexing in search engine results.
Make sure your website has a valid robots.txt file.

Sitemap.xml
The sitemap.xml file should contain a list of all pages of your website that need to be indexed by search engines.
Sitemap.xml file informs the search engine about relevant pages on your site, their latest update and significance in the context of the entire site.
Ensure the correctness of sitemap.xml

Social Media Signals
Facebook Likes

The number of gained "Likes" can have a positive impact on the position of your site in search results.
Install the Facebook Like button on your website and encourage your users to like your site.
Facebook Shares






By sharing your site with friends on Facebook you have a chance to gain new visitors. A large number of "shares" may have a positive impact on the position of your site in search engines.
Google +1

The number of gained Google +1 has a positive impact on the position of your site in search results.
Install Google +1 button on your website and encourage your users to click on +1.

HTTP Headers
HTTP headers is the server return information, not visible on the website.
SEO audit can be performed only on sites that have an HTTP 200 OK header, which indicates proper functioning of the page.
Any other value of the HTTP code prevents from page positioning.

Domain and Server
IP Address
IP Address has no influence on website positioning.
On one IP address can work hundreds of different websites.
Avoid sharing IP address with spam websites.
Name Servers
DNS servers has no influence on website positioning.
Like IP address, many websites can use the same DNS servers.
Avoid sharing DNS names with spam websites.
Server Geolocation
 Geographical localization of server has no direct influence on website positioning.
Use hosting companies located in regions where you are making your business.